Updates to the Santa Cruz small pickup truck have been announced by Hyundai for 2023.
Although the base price has increased by $1010, driver assistance features are now standard.
Starting at $37,105, a new Night variant with black trim has been added to the inventory.
The Santa Cruz, a small pickup vehicle from Hyundai, is entering its second model year with some upgrades and new, more expensive price. The entry-level SE model now costs $26,745 after an increase of $1010 and has access to certain additional standard driver-assistance technologies. Additionally, a new blacked-out trim level called Night is added to the roster with a starting price of $37,105.
Previously only available on the SEL and above, blind-spot monitoring and rear cross-traffic alert are now standard equipment on the base SE. The SEL ($29,085) trim of the 2023 Santa Cruz is up just $150, while the SEL Premium ($37,425) and top Limited ($41,615) are up $1220 and $150, respectively.
The Santa Cruz’s new Night trim level, which costs $37,105, is the least expensive model available with the optional 2.5-liter inline-four turbo engine with 281 horsepower. This engine is also available in the SEL Premium and Limited variants, and all turbo models come standard with all-wheel drive. The Night trim also features adjustments like dark grille trim, black 20-inch wheels, black mirror caps and door handles, and side steps, as we’ve come to expect from these kinds of blacked-out look packages.
The Santa Cruz debuted alongside its closest rival, the Ford Maverick, in a new class of compact trucks last year thanks to its unibody chassis, which was also used by the Tucson crossover. With the Maverick moving 38,753 units through the first half of 2022 and the Santa Cruz selling 18,203 units during the same time period, Ford is currently ahead of Hyundai in the sales competition. As both brands enter the 2023 model year, we’ll see how this rivalry develops. For its part, the Maverick added a new trim for the 2019 model year, the off-road-focused Tremor.
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