Following his assault on comedian Chris Rock at the 2022 Oscars event, Will Smith’s popularity has drastically decreased. The same evening, he was awarded Best Actor for his work in the movie King Richard.
Variety claims that following the awards ceremony, Smith’s popularity rating, as calculated by Q Scores, a famous show business indicator for evaluating a performer’s consumer appeal, substantially declined.
The 53-year-old actor, along with Tom Hanks and Denzel Washington, had consistently ranked among the top 10 “most favourably rated actors” on Q’s semi-annual rankings prior to the event.
Smith’s unfavorable rating increased from less than 10 to 26 in Q’s July poll, though. The typical score is only 16. Henry Schafer, CEO of Q Scores, described the results as “a very large and abrupt fall” in an interview with Variety.
Rock made a joke about Smith’s wife Jada Pinkett Smith’s hair during the live Oscars broadcast in March, prompting Smith to hit the comic. It is known that Pinkett Smith has alopecia.
The incident had a major effect on Pinkett Smith’s Q Scores as well, increasing the negative score from 29 to 44. Rock’s evaluations don’t change.
In the week following the Oscars, Smith apologized for his behavior and announced his resignation from the Academy of Motion Picture Arts and Sciences. The actor subsequently maintained a low profile until July, when he apologized to Rock and Rock’s family in a YouTube video.
In that video, he claimed: “I spent the previous three months replaying and comprehending the intricacy and nuance of what occurred at that time.
There is no part of me that believes that was the appropriate course of action to take at that particular time, but I won’t try to dissect everything right now. There is no part of me that believes that is the best response to feeling disrespected or insulted.
According to Q Scores, female and non-Black respondents experienced Smith’s decrease in popularity the greatest.
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