Elon Musk said in a tweet on Sunday that Tesla is upping the cost of its “Full Self Driving” software to $15,000.
The way Tesla has promoted its self-driving technology has come under fire from federal and state officials, who are also worried about the potential safety hazards.
Tesla CEO Elon Musk announced in a tweet that customers who order the Full Self Driving, or FSD, software before September 5 will receive it at the current pricing. The $3K price increase comes as Tesla releases FSD beta 10.69, a new version that the company claims offers “increased overall driving smoothness” and “reduced erroneous slowdowns at crosswalks.”
The FSD software does not fully automate the driving of a vehicle. Instead, users need to keep their eyes on the road and their hands on the steering wheel. The Autopilot system, on the other hand, provides navigation to and from user-provided locations along with advice on lane changes and other driving actions to make a trip as efficient as possible.
The way that Tesla has marketed the FSD software and Autopilot has drawn harsh criticism.
In two filings with California’s Office of Administrative Hearings, the California Department of Motor Vehicles claimed that the corporation misrepresents the goods as being fully autonomous. The Los Angeles Times was the first to report on the filings.
Similar to this, Senators Richard Blumenthal (D-Conn.) and Ed Markey (D-Mass.) urged the Federal Trade Commission to look into Tesla’s promotion of the FSD software and Autopilot last year.
Markey and Blumenthal wrote to FTC Chair Lina Khan stating that “Tesla’s marketing has consistently exaggerated the capabilities of its vehicles, and these representations increasingly constitute a threat to motorists and other users of the road.”
Tesla’s Senior Director of Public Policy Rohan Patel responded to the letter in March by stating that “Tesla’s Autopilot and FSD Capability features enhance the capacity of our customers to drive safely than the average driver in the U.S.” Reuters was the first to report on the answer.
According to data supplied by the National Highway Traffic Safety Administration in June, Tesla vehicles using the Autopilot technology were involved in 273 reported crashes over a period of about a year that ended that month. According to the data, Tesla vehicles made up nearly 70% of crashes utilizing sophisticated driver-assistance systems during that time.
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