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This TikTok star recently posted a how-to article, showing how she has saved over $100,000 by age 25

Tori Dunlap has amassed a following on TikTok where she shares her personal finance takes and advice.



When Tori Dunlap saved her first $100,000, she was 25 years and 3 months old.

Since then, Dunlap has established her own business, Financial Feminist, a money and career platform for Gen Z and millennial women. She has also created a podcast, released an app, and written her first book.

She provides her personal finance opinions and advice on TikTok, where she has amassed 2.2 million followers.

She claims that it has been crucial for her to improve her own financial literacy and that of other women.

Younger women (aged 22–39) are more at ease discussing finances than older women (aged 65 or older), according to a Bank of America (BOA) survey published in June. This is true whether they are asking for a raise, seeing a financial counselor, or learning about new investment opportunities.

Dunlap emailed MoneyWise, saying, “I think the whole ‘it’s unpleasant to talk about money’ mentality process is disappearing.

Women are recognizing that this was done to prevent women from building money and to keep them in the dark.

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For a long time, finance was a “old boys’ club.”

When it comes to money, there is a significant gender inequality, ranging from the wage gap to the demography of the finance business.

Older women may have grown up in a setting where they weren’t able to or didn’t need to make as many financial decisions, according to Annamaria Lusardi, professor of economics and accounting at the George Washington University School of Business (GWSB). Younger generations are bringing about change in this area.

“Things are improving. But I think we need to do more,” says Lusardi.

Speaking openly about money has never been the norm, but for women it is stigmatized much more.

Although there are sizable online communities of men who enjoy discussing investment, she asserts that this does not imply that women are less interested in the topic.

Kang speculates that they might simply be less eager to explore investment potential in open areas.

Dunlap concurs.

Finance brothers acting as gatekeepers and, in a larger sense, the patriarchy as a whole give old, white men’s voices more weight than virtually anybody else’s.

There is a lack of trust in personal finance.

Dunlap claims that she has always felt at ease discussing money and that her parents instilled in her some crucial financial principles at a young age. I used to be the friend who my friends turned to for financial guidance.

Not all women, though, share the same sentiments.

Even though 92% of women say they are confident in paying their bills and 82% say they are confident in maintaining a budget, the Bank of America poll found that less than half of women are confident about their financial situation.

According to Lusardi, some women can feel less at ease with long-term objectives like investing or preparing for retirement.

On the gender gap in finance, Lusardi has undertaken her own research. Women are typically less financially knowledgeable than men, according to a 2021 research paper for the GWSB’s Global Financial Literacy Excellence Center that Lusardi created and serves as academic director.

And a third of this gender discrepancy was linked to women’s lesser self-confidence.

However, Kang thinks that women aren’t always less self-assured than men. Simply said, they’re more accurate.

She asserts that “Men are overconfident,” stating that several research have revealed that women have a more realistic estimate of risk.

In fact, a 2021 Fidelity survey discovered that over the previous ten years, women beat males in stock market investing by an average of 0.4%.

Your relationship with your finances may change if you talk more about money.

Speaking freely about money, according to Kang, helps “demystify” finance. She emphasizes that transparency has been responsible for many advancements in gender wage equity.

“I believe that having knowledge also helps those in power maintain their position of authority, especially when it comes to money.”

In the past, women have had more obstacles to financial education than males, and this is especially true in low-income households. According to Lusardi, promoting financial knowledge in schools might be “a very significant equalizer.”

Younger women are more confident when it comes to asking for a raise or seeking for better jobs than older women, according to the BOA study on careers. However, it’s crucial to note that women over 65 are more likely to be out of the labor.

When teaching personal finance, Lusardi warns her female students that if their starting salaries are 20% lower than those of their male coworkers, they will have $1 million less in lifetime earnings.

She suggests that it’s crucial to make a raise request.

“The inflation rate in our country is 9%. You are being paid less if you don’t request a rise this year and your rate is below 9%, she explains.

Lusardi advises firms to implement initiatives that assist staff members with managing their own finances, such as 401(k) plans.

Dunlap reached her savings target by taking on a second freelancing job in addition to her normal 9–5 marketing one. She claims that she saved 20% of her primary income, 100% of the proceeds from her side jobs, and started contributing to a Roth IRA when she was 22.

After her tale went viral and she started receiving inquiries from followers on topics like saving, paying off debt, and investing, Dunlap later started her own business to assist other women with their finances.

“The pattern remained the same; virtually exclusively women messaged me. They desired a place where they could learn about money without feeling ashamed or judged since they felt left out of the story with other money creators, according to Dunlap.

“I appreciate that women are now more willing to talk about money. I want it to keep going.

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This article does not offer advice; it just provides facts. It is given without any type of warranty.