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Users of Disney Plus were angered when Avatar was suddenly removed ahead of the cinema re-release

Walt Disney is re-releasing its films ahead of a new box office release in order to avoid Avatar’s screening by disgruntled Disney Plus users

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The decision by Disney to remove Avatar from its Disney Plus catalog has drawn harsh criticism.

Following Disney’s takeover of Fox, James Cameron’s 2009 hit Avatar was made available on streaming services, and many viewers chose to view it before the sequel, which is scheduled to be released in December.

It should be noted that Avatar has been taken off the service and is no longer viewable anywhere in the world.

Its removal is thought to have been caused by the fact that Avatar would be rereleased in theaters on September 23 in advance of the sequel, however this has not been confirmed.

The decision to remove the movie without informing viewers has drawn criticism from many, who accuse Disney of making the move in an effort to increase ticket sales for the movie’s theatrical release. Twitter users have called the action both “dumb” and “concerning.”

Thus, #Avatar was removed by @DisneyPlus. They want to force you to view it in a THEATER, another user said, adding: “I’m sure it has absolutely nothing to do with its approaching movie re-release.”

While many people expressed their appreciation for the cinematic experience, it was noted that because consumers are paying a monthly price for Disney Plus, they should have the option of where they watch the movie.

For the re-release, Disney+ removed Avatar from all regions. August 17, 2022, kothuboy21 (@kothuboy21)

Disney Plus no longer airs Avatar (2009) It simply goes to illustrate how important it is to own tangible media, or at the very least, download it and save it personally. — Samosasaurus (@samosasaurus), August 18, 2022

Others took advantage of the chance to emphasize how important it is to own the movie on DVD or Blu-ray.

One commenter said, “Disney Plus has removed Avatar, I presume as they’re going to re-release in theaters and it just shows up the significance of owning actual media.”

With its re-release, Avatar will maintain its title as the most successful movie ever made.

With a re-release in China, the movie recovered the top spot from Avengers: Endgame, and it presently has global box office receipts of $2.85 billion (£2.4 billion).

Second place goes to Avengers: Endgame with $2.8 billion (£2.35 billion).

The sequel, Avatar: The Way of Water, will be released on December 16 after Avatar is rereleased in theaters on September 23.

Disney has been contacted by The Independent for comment.